Case Studies
Automotive Retail

Auto Ads Reach a 40,171-Click Quarter

Quarterly Google Ads clicks reached a high of 40,171 in Q1 2026, up 333% from the same quarter a year earlier.

Vehicle shoppers compare inventory across dealership sites and large national marketplaces. The campaign needed to earn visibility in those shared search auctions.

Performance snapshot

An anonymized automotive advertiser competing for high-intent vehicle searches.

Peak quarterly clicks
40,171
Q1 2026
Year-over-year clicks
+333%
Q1 2025 to Q1 2026
Ad position above Cars.com
63.5%
When both ads appeared
Ad position above CarGurus
64.4%
When both ads appeared

Quarterly Google Ads clicks · Q1 2023–Q1 2026

The rise to the campaign high

Each line shows the run-up to that metric’s highest reported point.

Clicks

Peak 40,171

Clicks by reporting period for an anonymized automotive advertiser
Reporting periodClicks
Q1 20236,262
Q2 20235,166
Q3 20236,092
Q4 20236,640
Q1 20249,531
Q2 20244,593
Q3 202417,746
Q4 202414,199
Q1 20259,274
Q2 202537,336
Q3 202534,633
Q4 202512,820
Q1 202640,171

Clicks reflect ad engagement, not confirmed leads, appointments, or vehicle sales. Auction-position comparisons describe auctions where both ads appeared and use a separate account reporting window.

Auction insights

Competitive placement in shared auctions

In the reporting period below, the campaign’s ad appeared above these marketplace ads when both appeared in the same auction.

Cars.com

63.5%

Higher position in shared auctions · December 2019–October 2026

CarGurus

64.4%

Higher position in shared auctions · December 2019–October 2026

Results and reporting details

Reporting period
Quarterly click trend, Q1 2023–Q1 2026; auction comparison, December 2019–October 2026.
Reporting basis
Google Ads click totals and auction insights reporting

Clicks reflect ad engagement, not confirmed leads, appointments, or vehicle sales. Auction-position comparisons describe auctions where both ads appeared and use a separate account reporting window.

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