Google Ads VLA: From 0 to 1.4M Monthly Impressions
The Google Ads VLA campaign moved from zero impressions and clicks in January 2025 to 1.4 million impressions and 13,698 clicks in December.
From October to November, impressions jumped 670% and clicks rose 337%.
Performance snapshot
An anonymized auto dealership running a Google Ads VLA campaign.
Google Ads VLA campaign · January–December 2025
The rise to the December peak
The campaign moved from no recorded impressions or clicks in January to its highest visibility in December.
Impressions
Peak 1,403,434
| Month | Impressions |
|---|---|
| Jan 2025 | 0 |
| Feb 2025 | 94,659 |
| Mar 2025 | 180,249 |
| Apr 2025 | 216,152 |
| May 2025 | 215,596 |
| Jun 2025 | 216,720 |
| Jul 2025 | 212,822 |
| Aug 2025 | 197,850 |
| Sep 2025 | 174,290 |
| Oct 2025 | 147,711 |
| Nov 2025 | 1,137,665 |
| Dec 2025 | 1,403,434 |
Clicks
Peak 13,698
| Month | Clicks |
|---|---|
| Jan 2025 | 0 |
| Feb 2025 | 2,250 |
| Mar 2025 | 3,186 |
| Apr 2025 | 2,968 |
| May 2025 | 2,514 |
| Jun 2025 | 2,661 |
| Jul 2025 | 2,884 |
| Aug 2025 | 2,982 |
| Sep 2025 | 2,187 |
| Oct 2025 | 2,600 |
| Nov 2025 | 11,365 |
| Dec 2025 | 13,698 |
Oct → Nov ’25
+670% impressions
Clicks rose 337% month over month.
Dec ’25 · peak
1.40M impressions
13,698 clicks during December.
Jan ’25 · baseline
0 impressions
No clicks at the campaign start.
Impressions and clicks measure campaign visibility and engagement; they do not confirm leads, appointments, or vehicle sales.
Results and reporting details
- Reporting period
- Campaign reporting spans January 2025 to September 29, 2026; this case study highlights January–December 2025.
- Reporting basis
- Google Ads VLA campaign reporting
Impressions and clicks measure campaign visibility and engagement. Conversion activity is not verified as dealership leads, appointments, or vehicle sales.
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